Home » Entertainment » As Europe goes gray, business must tackle taboos about aging

As Europe goes gray, business must tackle taboos about aging

Coffin maker Jagdt (CEO of lignotech Massivholz GmbH) watches a robot arm moving a coffin in BerlinBy Stephen Brown BERLIN (Reuters) – A boom in the number of older Europeans could spell big business for companies that cater to their changing needs – if they can tackle taboos and overcome outdated views of what “old age” looks like. One in three Europeans will be 65 or over by 2060. They are not just living longer, but are also staying active and independent, only to find a dearth of products to fit their different lifestyles. …