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RTL takes control of YouTube fashion platform

A man stands in a window of the headquarters of RTL Media Group Germany in CologneFRANKFURT (Reuters) – European broadcasting group RTL Group said on Monday it had taken control of StyleHaul, a YouTube fashion platform, as it beefs up its online presence to keep younger viewers, whom it may lose at its traditional TV channels. Tapping into a trend of consumers increasingly using smartphones and tablet computers to watch videos and listen to music, RTL raised its stake in StyleHaul to 93.6 percent for $107 million. RTL, which is controlled by German media conglomerate Bertelsmann, had held 22.3 percent of the Google-owned platform, which has 900 million monthly views. …

RTL takes control of YouTube fashion platform

A man stands in a window of the headquarters of RTL Media Group Germany in CologneFRANKFURT (Reuters) – European broadcasting group RTL Group said on Monday it had taken control of StyleHaul, a YouTube fashion platform, as it beefs up its online presence to keep younger viewers, whom it may lose at its traditional TV channels. Tapping into a trend of consumers increasingly using smartphones and tablet computers to watch videos and listen to music, RTL raised its stake in StyleHaul to 93.6 percent for $107 million. RTL, which is controlled by German media conglomerate Bertelsmann, had held 22.3 percent of the Google-owned platform, which has 900 million monthly views. …